Sunday, July 15, 2007

The final frontier-Digital Cinema

The cinema business has been lagging behind for some time now mainly due to rampant piracy and a growing preference to just purchase the DVD which is simply more economical. For a price of perharps $19 , consumers can enjoy in their relative comfort of homes and are able to replay the movie over and over again as opposed to viewing it at cinema where it is a one-off thing. However the one appeal that cinema still possesses is that undeniable experience that will stay. It is indescribable but it probably something that will never be replicated at home. It may be the wide screens, the awesome sound effects or just the pleasure of watching the film with many like minded individuals. Thus with the advent of digital cinemas, the tables might be turned. Digital Movies as opposed to traditional reels of films are cheaper, more convenient to transport and more lasting. This savings can easily translate into cheaper tickets, better facilities or better effects. Furthermore, it also opens the way for amateur film-makers to showcase their products to the mass public as digital copies are infinitely cheaper to produce than reels. Ultimately, we as consumers get a wider scope of viewing entertainment.

I think this new revolution will revitalize the whole film business if the the cinemas can take advantage of the advantages and pass it down to the customers and give them a reason to bother making the trip down to the cinemas. I will definitely go to the cinemas more often if the tickets are cheaper.

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